Aria Salon & Spa
Re-branding
After 20 years the owner of Aria Salon & Spa has recently decided to re-brand. The re-brand is a shift from black and gold sheen to neutral aesthetic tones.
Social Media Content
The Instagram and Facebook content below are a reflection of monthly salon promotions and offerings. The goal of this is to grow the Salon's client base.
Newsletters
Newsletters are sent out at the beginning of every month notifying clients of the monthly promotions, giveaways, and offerings.
Holiday Content
For every holiday the salon has run a campaign, promotion, or giveaway. The holiday content is posted on Instagram and Facebook to raise awareness to clients.
2020 Holiday Guides
The 2020 holiday season was different due to COVID-19. During the typical holiday season Aria sells a lot of product related to gift purchases for loved ones, an in-person experience. The 2020 Holiday Gift Guide takes this in-person experience and makes it virtual. The guide displays the holiday products offered and is organized by who they would be perfect for. Consumers could then DM or email in their orders for curbside pick up.
Results
78%
Visitor retention increase
10%
Site sessions increase
15%
Instagram and Facebook referral increase