Four Seasons Hotel
Social Holiday Initiative
Elf on The Shelf
As a part of the hotel's holiday festivities I proposed and executed an interactive social media campaign centered around The Elf on the Shelf. From December 1st to 25th there was a new elf sighting posted on the hotel's Instagram and Facebook. The idea behind this campaign was for it to showcase the hotel, it's staff, and promote holiday events. The campaign was successful, all hotel events were sold out. It was also recognized by many guests and the public upon their arrival to the hotel.
Content
Photos
Videos
Holiday Activations
The holidays were a big part of my time at the Four Seasons. I collaborated with multiple departments within the hotel on the planning and execution of holiday events and Teddy Bear Tea. I developed several new holiday decor floor plans after being present at holiday decor meetings.
Additional Social Media Content
The goal of this social media initiative was to attract new guests and engage the current ones. I created content that showcased different areas in and around Boston that were of interest to guests.
